Smart Decisions, Smarter Agents: AI for Business Impact
This 6-week AI for Business Leaders course is tailored to equip decision-makers with strategic AI fluency across critical business functions. Beginning with foundational knowledge of AI, ML, and deep learning, it helps leaders understand core concepts, terminology, and AI’s growing influence on business transformation. The program explores practical AI applications in marketing (customer segmentation, sentiment analysis), sales (forecasting, pipeline optimization), and HR (automated hiring, retention strategies), while emphasizing data ethics, governance, and regulatory compliance. Concluding with agentic AI for future-ready strategy, the course empowers executives with tools for scenario planning, innovation scouting, and autonomous strategic support—bridging the gap between business goals and AI-powered execution.
Who should Join?
Week 1: AI Foundations for Business Leaders
Concept:
- Basics of Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning.
- Key terminology: models, algorithms, data training, inference.
- How the world is getting change due to AI
Use:
- Establish clear AI fundamentals for informed strategic decision-making.
Utility & Advantage of Tools:
- Gain interactive, conversational exposure to AI concepts.
- Immediately clarify doubts, bridging the gap between technical and business perspectives.
Week 2: AI for Marketing and Customer Insights
Concept:
- Leveraging AI for deeper customer understanding, personalized marketing, and improving customer satisfaction.
Use:
- Customer segmentation, personalized messaging, sentiment analysis, and churn prediction.
Utility & Advantage of Tools:
- Personalized, targeted campaigns increasing customer engagement and conversion.
- Real-time customer insights, enabling rapid response to market dynamics and customer preferences.
Week 3: AI in Sales and Revenue Growth
Concept:
- Employing AI to enhance sales forecasting accuracy, pipeline management, and overall sales effectiveness.
Use:
- Lead prioritization, intelligent sales forecasting, customer behavior analysis, and improving sales productivity.
Utility & Advantage of Tools:
- Real-time analytics enhancing decision-making speed and accuracy.
- Increased efficiency of sales teams through automated insights, leading to measurable revenue growth.
Week 4: AI-Enhanced Human Resources
Concept:
- Integrating AI to improve recruitment, manage talent retention, and boost employee engagement.
Use:
- Candidate screening automation, predicting employee turnover, personalized employee experiences.
Utility & Advantage of Tools:
- Accelerated recruitment processes and reduced hiring bias.
- Proactive insights into employee satisfaction and retention, significantly reducing attrition rates.
Week 5: Data Strategy and AI Governance
Concept:
- Ensuring responsible AI implementation through data management, ethics, compliance, and bias detection.
Use:
- Compliance with regulations (e.g., GDPR), ethical AI use, privacy management, bias mitigation.
Utility & Advantage of Tools:
- Automated monitoring and detection of biases and regulatory risks.
- Improved compliance and governance, safeguarding brand reputation and customer trust.
Week 6: AI and Future-Ready Business Strategy (Agentic AI Focus)
Concept:
- Exploring advanced AI capabilities, autonomous strategic decision-making, and anticipating future AI trends.
Use:
- Autonomous strategic analysis, scenario planning, innovation scouting, and competitive intelligence gathering.
Utility & Advantage of Tools:
- Autonomous strategic support, freeing executive bandwidth for high-level decisions.
- Proactive identification of opportunities and threats, positioning businesses ahead of market shifts and competitors.